The Client

Sumlo, an innovative fintech start-up bank, is redefining the way users manage their finances. Designed to simplify money management, Sumlo offers a consolidated view of income, expenses, and cash flow, including user-friendly features like one-tap subscription cancellation.

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The Challenge

Our goal was to develop a brand identity for Sumlo that resonated with professionalism and reliability while maintaining an approachable vibe for the everyday user. The challenge was to convey trust and sophistication in the competitive fintech market, making Sumlo stand out as a user-centric financial management solution.

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Our Approach

Embarking on a thoughtful discovery process, we delved into the fintech landscape to understand what makes a brand like Sumlo click with its target audience. We focused on creating a clean, modern brand identity that exudes trustworthiness and professionalism.

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Through the development of an inclusive visual identity and tailored messaging, we aimed to strike the perfect balance between professional appeal and user-friendly accessibility. Our approach centered around building a strong, memorable, and friendly brand image for Sumlo, ensuring that every touchpoint of the brand, from digital presence to print materials, communicated its core values effectively.