The Client

Ren, a Welsh singer-songwriter, has captivated audiences with his unique musical style. Known for blending poignant lyrics with a diverse range of musical genres, Ren has emerged as a distinctive voice in the music industry achieving a UK number 1 album. His work reflects a deep, personal journey, resonating with fans worldwide through his authentic storytelling and innovative sound.

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The Challenge

Our primary objective was to create not just a website, but a digital odyssey that encapsulates the essence of Ren's Sick Boi persona. This project went beyond constructing a conventional music showcase; it was about crafting an immersive, interactive experience that truly resonated with his fans. The website was envisioned as a gateway into Ren's world, offering fans a unique and engaging exploration of his artistic universe.

In addition to immersing users in the Sick Boi experience, the website needed to serve as a comprehensive marketing tool. It was designed to connect users seamlessly to Ren's social platforms and streaming sites, present his music videos in an engaging format, and provide in-depth insights into Ren as an artist. Each aspect of the website was meticulously planned to enhance user engagement, strengthen Ren's online presence, and solidify his connection with his audience.

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Our Approach

We embarked on designing a virtual set that would serve as the main stage for Ren's online presence. This set was designed as a cluttered and eccentric room, teeming with props and objects for users to interact with, each revealing different aspects of Sick Boi's world.

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To bring this virtual space to life, we utilized 3D elements, creating an environment that was both visually appealing and interactive. The result was an immersive experience, filled with animations and interactive elements, that invites users to dive into the Sick Boi universe.

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Moreover, we ensured the website was user-friendly. An instructions screen was included at the beginning to guide visitors on how to navigate the virtual set. This feature helped make the website not only an exciting experience but also an accessible one, ensuring users could fully engage with the content without confusion or frustration​