Stay Free IPA is an independent boutique apparel company producing limited edition prints on various clothing as well as art prints and up-cycled clothing. We worked with Stay Free IPA (Independently Produced Apparel) to kickstart their brand. Working from the initial stages of brand identity through to the apparel design and then web design for their eCommerce shop, we provided all the assets they needed to initially get up and running.
We helped create a brand Identity and a set of style guides that Stay Free could use across all their content. They were looking to produce a modern looking street wear style design with a retro-industrial feel to emulate the DIY aspect of the brand. We achieved this through a use of block colours, large type and primitive shapes.
When designing the eCommerce store we looked to keep it as simple and easy to navigate as possible while still keeping with the brand identity already decided upon.