Eight - Re-brand / Logo Design

Eight is a rowing apparel brand, they were looking at re-branding from their former name (Montague) to 'Eight' and upgrading their logo along with it. We looked at simplifying the logo to make a stronger mark and work at all sizes that would be needed. By taking away all complex elements of the logo It created a much more memorable mark and one that was more symbolic of a rowing eight. As well as the mark we also upgraded the typeface to a more modern style that will age well with the brand.

What we did
Logo Design, Identity Design
Year published
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Before and after re-vamp

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The re-design of the logo made the design modern and simplistic making it a more memorable mark that will fit more appropriately at alternate sizes for a multitude of applications.

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2021 - Creative Deploy LTD
Full service creative agency
Bedfordshire, England, UK