XVII Music Group

Diazepam - Ren. Animated music video.

Client

XVII Music Group

Services

Video Production

published

Jul 2020

Watch it on youtube!

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Introduction

The song 'Diazepam' draws attention to the journey anti-depressants and anti-anxiety can take the user on, drawing attention to the often negative side effects. When planning for the video we discussed the idea of the video being representative of that journey following the user's metaphorical 'train of thought'.

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Character design

During the character design process, we started with sketches using fine liner hand drawing the character to give a gritty feeling which would continue throughout the video. After everyone was happy with the initial designs we then moved onto vectorize the drawings and created the alternate angles in between main frames

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Planning it out

During this phase, we worked through storyboarding the scenes to be animated in the video taking into consideration the camera and animation movements to create a powerful composition. We also focused on telling the story of the journey and what Ren wanted to portray from the video keeping it in theme with the song itself. After the preparation was completed we then moved onto animating the storyboarded frames. We achieved the gritty 'DIY' look by using hand-drawn 12 FPS animation from primarily the reference video we filmed ourselves. After we had the isolated animations we worked on creating backgrounds from a combination of illustrated outlines and image textures. After we had both the animated sequences and backgrounds it was just a matter of merging the two together, matching colours and shadows do have the animations fit seamlessly into the composition. We added low opacity overlays and bright glows to further emphasize the 'trippy' / 'dream world' effect creating a distinction between the journey with the medication and reality.

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The social impact!

Given the great response seen on the video, we helped create merchandise using the artwork from the video. This led to a Christmas adaptation as well as T-Shirts!

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