XVII Music Group

Crucify your culture - Ren. Animated music video.

Client

XVII Music Group

Services

Video Production

published

Sep 2020

Watch it on youtube!

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Finding the style

During the production of this video we worked through first to find an appropriate style. Upon discussion internally, with the artist and his management, we decided on a 'Monty Python' style collage animation. This worked well, fitting with the hard-hitting grittiness of the track. Since this video was going to be a lyric video we opted for the visuals to be a literal depiction of the lyrics to allow the viewer to better follow through the video.

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Storyboarding

After we had worked through a set of style frames and decided on the feeling of the video we worked on producing a storyboard to get a range of different shots into the work allowing us to easily play with composition and work out what we wanted to reference in the animated video.

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The collage effect

We created a 'rough'/'DIY' collage effect through the use of cutout photographs of objects and the artist and adjusting the colours. A subtle wobble is added throughout the piece to enhance the DIY stop motion feeling throughout By animating digitally we we're able to give a new lease of life to the traditional collage-style layering elements on top of one another with photographs and video and creating animation that would not be possible when doing traditional stop-motion animation.

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