Pura

Branding & identity design.

Client

Pura

Services

Brand Identity

published

Aug 2020

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The challenge

Pura is a small cosmetics company with the mission to bring its customers organic, cruelty-free cosmetics, and body products while still maintaining modern high standards for products. We worked with them to help find the direction of their brand based on their target audience and the current market creating a brand identity that could be carried through to their digital and print content.

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Product packaging

We also extended the brand identity design mocking up product packaging combining the logo, photography, and copywritting.

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