MyHike is a startup app, created to help new hiking enthusiasts get started and be social while taking up the hobby. MyHike is the social network for hikers, allowing them to interact with each other online, share routes, and share photos they’ve taken with one another.
Aimed at newcomers to the hobby we aimed to create a visual identity that wouldn't seem intimidating to the ‘newbie’ while remaining fun and professional for the advanced user.
During this project we carefully took into account; brand guidelines, logo lockups, colours, fonts, icons, photography and patterns.
Discovery
Branding
Brand Identity
Collateral
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
MyHike is a startup app, created to help new hiking enthusiasts get started and be social while taking up the hobby. MyHike is the social network for hikers, allowing them to interact with each other online, share routes, and share photos they’ve taken with one another.
Aimed at newcomers to the hobby we aimed to create a visual identity that wouldn't seem intimidating to the ‘newbie’ while remaining fun and professional for the advanced user.
During this project we carefully took into account; brand guidelines, logo lockups, colours, fonts, icons, photography and patterns.
Discovery
Branding
Brand Identity
Collateral
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
