Eight

Streamlining the mark.

Client

Eight

Services

Brand Identity

published

Jun 2020

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Who is Eight & what did we do?

Eight is a rowing apparel brand, they were looking at re-branding from their former name (Montague) to 'Eight' and upgrading their logo along with it. We looked at simplifying the logo to make a stronger mark and work at all sizes that would be needed.

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Logo adjustments

By taking away all complex elements of the logo It created a much more memorable mark and one that was more symbolic of a rowing eight. As well as the mark we also upgraded the typeface to a more modern style that will age well with the brand. We adjusted the colours to be more representative of the brand's English heritage creating a take on the union jack palette.

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Logo usage mockups

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Creative Deploy applied their extensive knowledge to our logo. it is now much nicer to look at and more representative of our brand. We feel that our image now has been perfectly encapsulated in our simple, but eye-catching new logo design.

Jack Chiappe

Director

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